It’s January and I just got back from SOMA mushroom camp where grounded is the word…and I went directly to the Fancy Food Show in San Francisco where innovation is key. Does anyone want or need Oreo, Butterfinger or Chips Ahoy popcorn? I am not kidding, I actually saw these. Do we need another chip or puff? Not likely.
Consumerism Trends at the Fancy Food Show
The biggest message that became clear as I walked the aisles of Moscone Center is that we, as American consumers, are getting lazier. It seems like we NEED someone to cook our rice and put it in a package. The same for riced vegetables or yogurt drinks with added packets of seeds and grains. Really?
Today I read about someone buying bags of pre-cut sweet potatoes at Walmart? What has happened to both our cooking skills and our ability to see what unsustainability (think packaging) looks like?
As I went from booth to booth and was handed a compostable cup, fork or spoon at each booth, I would keep them and figure out how I might use them again. The vendors were generally surprised. I have never seen so much “recyclable” trash. Mind boggling, it is. My husband thinks that I am nutty about saving the world and its environment. However, the little acts add up.
Even at SOMA camp, I noticed that most people didn’t have their travel mugs. How hard is it to bring it with you? Especially if you are traveling by car. I take mine, even when traveling by plane, because rarely will I find the tea or Teeccino that I want to drink at an airport. Getting a cup of hot water is not only frugal (that is why I am so wealthy [rich in something, I think]), but using my own mug has saved hundreds of cups over the years. Why waste a not so renewable resource like paper?
OK…so I am now up on my soapbox, but I am not sure why people are so stressed that they can’t make their own food? Does it just seem easier and better to buy what someone else has made for you? Processed food is the killer of the late 20th now 21st century. I know that people know this. How do I get my message across and have people take action? What does it take? Any ideas? Great cookbooks are one way but still….
Here are the food trends that I noticed:
- Cauliflower is still the darling of the vegetable world because it’s vegan, paleo and keto – everything from pizza crusts to tortillas, “riced” and more.
- Keto is still hot, as is Paleo. People insist on finding the “perfect” diet instead of “just eating well.”
- Nondairy milk is definitely still expanding.
- Pasta is still being made from alternative ingredients: this year it was Cassava.
- Tea is still hot. Have you heard of avocado leaf or blue butterfly flower tea? And I had some really tasty chai from a company that has been around a long time: Blue Lotus Chai
- People consume many of their sugar calories in drinks and there was no lack of them.
- Surreal Brewing makes a non-alcoholic craft beer that tastes like beer but with far fewer calories and no alcohol hit. They said that I could find it at BevMo, which isn’t a place that I frequent, but when I went, I discovered that NA craft beer is becoming more popular.
Final Thoughts on the Fancy Food Show
I only had one day at the Fancy Food show so my report is abbreviated, but it was interesting nonetheless. Are there any products that you love that fall into this category?
The most heartening thing that I saw was this sign posted on the wall in a hallway. Be still my heart or just pump it up.